Star in Act ✨
Gamifying engagement on Cnblogs
MY ROLE
Illustrator, UX designer
Context
To encourage community interaction, I illustrated 60+ unique stars over two years for Cnblogs' social section. These stars appear randomly around user comments, creating a playful, unpredictable reward system.
TIMELINE
2020 - 2022
outcome
During festival seasons, when new stars were introduced, we regularly saw a 100%+ increase in post count, highlighting the impact of this playful incentive.
STAR IN ACT
Users are motivated to keep commenting in hopes of collecting more stars, which are proudly displayed on their personal pages—turning engagement into a fun, collectible experience.
bugfree star
bunny + star
mooncake star
zongzi star
mooncake star II
dragon star
immortal star
xmas star
coin bag star
wealth star
bunny cake star
server star
IMPACT
The star illustration has lasting impact, gaining wide recognition across the community. It was featured not only on merchandise such as mugs, mousepads, t-shirts, and hoodies, but also used in campaigns to promote VIP subscriptions.
60+
Star Illustrations
$20k+
Merch Sales
+280%
Largest single-day spike in engagement
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